Hey guys long time no talk. Someone by my car. Here's my two cents.
Set up one meeting point inside the city, conga line it outside the city to the event. If you miss the party train, we should put more signage on the highway with balloons (everyone loves balloons). Got to have Food and a nice spot to spectate from. Maybe bring back the belchers from the RRX days. Can't say it's family friendly, maybe find room for a petting zoo.
Maybe we can host a free welcome event where the course is really really simple. Maybe just a straight line with a few essential elements. Timing has to be on in order to show progression and get addicted.
YouTube emphases on YOU. Laptops + GoPro's + Racers + ??? = YouTube Stars
We can offer to capture video and post them to the WSCC YouTube page. Highlighting the new drivers, they will spread the word because they will be showing all their friends and family. Super quick and dirty editing, maybe a generic background music.
For people worried about breaking their daily driver. We can have a person with simple hand tools to a tech inspection on their cars and really show that their car won't explode on their run. Check lug nut torque, tire pressure, battery tied down, etc. But if that person is just afraid of the unknown then no amount of convincing will get them to race.
I think we should also charge people at the end of the scheduled race event extra if they want to race. This will be targeted at the people that arrived LATE, stayed and now have that thought bubble above their head, "this looks easy and my car would of been top ten heck maybe even first place". This way this will push them over the edge of that spectator competitor threshold. This might means we rename fun runs to "cash runs".